Google AI Integration for Marketing (GAIIME)

Module 1: Prompt Guidelines

Topics:

• Prompt structure
• Prompt tips

Objectives:

• Use the core components of effective prompt structure for AI models.
• Apply prompting techniques and tips to optimize AI model responses for specific tasks.

Activities:

• 1 prompt example

Module 2 - Google Workspace with Gemini Integration

Topics:

• Use case 1: Drafting Blog Post Outlines and Sections
• Use case 2: Generating Email Marketing Campaign Copy
• Use case 3: Brainstorming social media post ideas and drafts
• Use case 4: Summarizing marketing campaign performance reports
• Use case 5: Analyzing open-ended customer feedback

Objectives:

• Identify Gemini features applicable to specific marketing content creation and campaign planning tasks.
• Demonstrate the use of Gemini to create marketing copy and analyze campaign performance data.
• Compare the efficiency of completing marketing tasks with and without the integration of Gemini features.
• Evaluate the potential time savings and improved content quality gained by leveraging Gemini in marketing workflows.

Activities:

• 5 use case demos

Module 3 - NotebookLM Enterprise Integration

Topics:

• Use case 1: Ensuring brand voice consistency in content ideas
• Use case 2: Creating grounded creative briefs
• Use case 3: Synthesizing competitor messaging analysis
• Use case 4: Analyzing qualitative customer feedback themes
• Use case 5: Generating content ideas based on SEO research and personas
• Use case 6: Create a podcast for market research and Campaign performance data

Objectives:

• Review the steps to upload marketing campaign data and create a notebook in NotebookLM.
• Apply NotebookLM to answer specific marketing analysis questions using the provided source materials.
• Differentiate between summaries generated by NotebookLM and manually created ones.
• Assess the reliability and accuracy of content drafted by NotebookLM by verifying its source citations.

Activities:

• 6 use case demos

Module 4 - Gemini Enterprise Integration

Topics:

• Use case 1: Perform complex research on a topic with the Deep Research agent
• Use case 2: Brainstorm and innovate with the Idea Generation agent
• Use case 3: Create an X posts creator agent
• Use case 4: Multi-agent event content strategist
• Use case 5: Multi-channel content adaptor

Objectives:

• Leverage premade agents to synthesize complex data into verified, evidence-based reports.
• Use specialized agents to brainstorm and iterate on strategic concepts or research pathways.
• Design custom agents to automate and simplify specific professional workflows.

Activities:

• 5 use case demos

Appendix 1: Gemini Gems Integration

Topics:

• Use case 1: Evolving customer personas into dynamic empathy maps
• Use case 2: Crafting a strategic narrative and messaging architecture for a new product launch
• Use case 3: Generating a "content pillar and spoke" strategy

Objectives:

• Analyze the inefficiencies of manual marketing processes that custom Gems can address.
• Design and refine custom Marketing Gems using effective prompting techniques to automate specific tasks.
• Apply custom Marketing Gems in relevant use cases to streamline marketing workflows.
• Explain the benefits of creating custom Marketing Gems, including efficiency, clarity, and cost-effectiveness.

Activities:

• 3 use case demos