Fast Lane Webinars

Fast Lane is always on the lookout for exciting topics to present to our customers. We have tapped leading experts in their field to provide the timely, exciting information you want to know! As always, our webinars are free of charge to attend.

Please email us if you have any questions or recommendations for interesting webinar topics.

Want to view past webinars on-demand? Visit our Knowledge Library here.

Upcoming Webinars

4 Keys for Rapid Sales Pipeline Growth

The problems:
• 50% of sales pros fail to make plan each year
• COVID has too many deals on hold or canceled / in these uncertain times finding new qualified opportunities is tougher than it was in 2018
• Most representatives are weak at the most important skill in the sales process
  
  In this session sales professionals will learn four keys:
• How to avoid the big selling mistake that leads to weak pipeline growth
• The 4 key factors today’s buyers base their decisions upon
• The only type of question that proactively finds new pipeline
• The 5 Guiding Principles of asking pipeline building questions

Important: They are critically important because in 2021 you’ll likely need 2x-3x more opportunities in your pipeline than you did in 2020 to drive the same revenue.

May Webinars

Google Cloud Fundamentals for Azure Professionals Workshop

This free, full-day workshop introduces Azure professionals to the core capabilities of Google Cloud in the four technology pillars: networking, compute, storage, and database. It is intended for System Administrators, Solution Architects, and SysOps Administrators familiar with Azure features and set up to gain experience configuring Google Cloud products.

3 Keys to Virtual Selling Sales Success

The problems:
• 75% of buyers say virtual sellers are making a bad first impression
• 84% of buyers believe virtual sellers do not understand their concerns
• Buyers base virtual buying decisions on 4 very specific buying criteria and 95% of sellers don’t know what they are
• Too many sellers still talk too much
  
  What you will learn:[/i]
• How to get and hold the prospect’s attention
• How to make a winning first impression
• How to increase prospect participation in your meeting
• How to influence their thinking favorably towards your recommendation These skills are critically important because for the majority of 2021 and maybe beyond a significant % of your sales efforts will be made virtually.

Important: They are critically important because in 2021 you’ll likely need 2x-3x more opportunities in your pipeline than you did in 2020 to drive the same revenue.

July Webinars

Google Cloud Fundamentals Workshop

Learn an overview of Google Cloud Platform products and services with our GCP expert Vishal Nigam! This free, full-day workshop is designed to help developers, systems operations professionals, solution architects, or any IT professional get started with Google Cloud Platform. Register today to identify the purpose and value of Google Cloud Platform's products and services.

5 Keys for Driving Rapid SDWAN Pipeline Growth

The Problems:
• There are many capable competitors in this space
• Buyers are more educated than ever about this solution
• Sellers struggle to articulate the value and ROI of their recommendation in customer-relevant outcome terms
• Different buyer personas require different sales approaches (sellers don’t know them)
• Too many sellers still talk too much, sell too soon, and have too many PowerPoint slides
  
  In this session, you will learn:
• The 6 keys areas to probe in to uncover new SDWAN opportunities
• The 3 key trigger words for uncover SDWAN opportunities
• To ask the only type of question that proactively builds pipeline
• The 5 guiding principles for an effective discovery meeting
• How to connect security to SDWAN to drive more pipeline growth

These skills are vitally important because you face tremendous competition in the market, and many of the solutions are similar. In the buyer's mind, they are commoditizing SDWAN solutions. Therefore one of the strongest sales differentiators is you. Therefore, how you conduct yourself in the customer conversation can be a competitive advantage. Learn how to do it better than your competition to drive more growth faster.

September Webinars

Google Cloud Fundamentals for AWS Professionals Workshop

Join Fast Lane's Vishal Nigam as he introduces AWS professionals to the core capabilities of Google Cloud in the four technology pillars:
• Networking
• Computing
• Storage
• Database

This free, full-day workshop is designed for System Administrators, Solution Architects, and SysOps Administrators familiar with AWS features and setup who want to gain valuable experience configuring Google Cloud products.

What is Outcome Selling & Why Do Buyers Prefer to Work With Sellers Who Use It?

[b]The problems:[/b]
• Less than 50% of all sales pros make plan each year
• According to the data consultative selling is the weakest of all sales skills (but it is the most important)
• Buyers are buying slower and your competition is more driven and determined to take market share and your clients
• Buyers are overwhelmed today with high-quality sales information and struggle to make sense of it all
  
  What you will learn in this session:
• What is Outcome or Discovery Selling?
• Why is it important?
• How do sellers get on the path of doing it successfully?
• The 5 guiding principles of Discovery Selling
• Why Discovery Selling helps you increase CX and sales at the same time
• How Discovery Selling done right helps make decision making easier for the buyer / which increases your odds

This is arguably the highest impact activity a sales pro does. Doing it well is the difference between struggle and success. You can get yourself, your team, company or the channel the edge by making sure they are the premier Discovery Selling organization in your markets.